For generations of architects and designers, the Stahl House has been an embodiment of modernism, or as Sir Norman Foster enthused, “the whole spirit of 20th century architecture.” Like other houses in the Case Study program, the Stahl House was intended to be an affordable structure, built with basic, readily available materials to create a simple form — a modest, modern home.
We knew it was right for our Bow Tie 02 photo shoot.
Our Bow Tie “fashion” photo shoots are conceived as something more than a simple display of furniture. After all, the point of fashion is to create a “vibe” that captures the designer’s vision. The Stahl House has a free and easy vibe that we felt immediately. We allowed ourselves to be more spontaneous, to flow with the slipstream of familiar ideas bumping up against the edge of new ideas.
During the shoot, we found that we used the word “vibe” often. Was it because we were shooting on the West Coast or because the meaning of the word actually applies? Certainly, the spirit of the house — and the drama of its perch high above Sunset Boulevard — makes it a spectacular setting for Valentino and Miu Miu photo shoots, as well as for movies, television and new media.