Foz Design‘s inspired work space for branding agency The Bloc promotes collaboration without sacrificing privacy or compromising creativity.
After a decade and a half in business,The Bloc, an internationally acclaimed New York City-based creative agency, has bolstered a multiplicity of pharmaceutical and other healthcare companies by defining their brands and developing their success as corporate giants. Along the way, The Bloc’s own identity as one of the most successful creative branding companies for the healthcare/wellness market has crystalized and grown. So when it marked its 15-year anniversary by moving into new offices to accommodate its recent growth, The Bloc’s management was keenly interested in creating surroundings that would not only reflect its highly honed brand, but also reinforce the foundation upon which its own success was built.
After a history of operating out of loft spaces in two buildings in the Flatiron District and servicing big corporate clients like Merck, Pfizer, Novartis, and AstraZeneca, The Bloc’s swelling workforce eventually outgrew its original offices. So, like many creative companies, it opted to consolidate its employees and relocate to one space in a building in Lower Manhattan’s Financial District, where reasonable rents and emerging retail and amenities serve as attractive lures to thearea as it continues to rebuild. Designed by Foz Design in collaboration with The Mufson Partnership, A NELSON Company, as architect of record, and located on the 15th and 16th floors of a glass-clad 1980s-era office building, the new offices artfully merge The Bloc’s creative roots with a fresh spatial configuration, new furnishings, and workplace tools that bring it to a new functional and visual level.
“Although The Bloc works with corporate clients, the employees themselves are creative and ‘uncorporate,’” says Fauzia Khanani, principal of Foz Design, of the driving idea for her aesthetic approach to the office design. “They had worked in industrial loft spaces for many years, so they wanted to replicate that part of their culture here and take it to another level,” she adds. The ultimate goal was to create a casual atmosphere that would inspire creativity and promote collaboration among creative teams in an efficient space. Both the client and the architects also wanted to take full advantage of the 360-degree views of the East River and the Brooklyn, Williamsburg, and Verrazano bridges on one side and the Manhattan skyline on the other.