Literally on-brand

Dec 21, 2020  •  (2 min read)

(Merriam-Webster) branding / branding / noun

1. the action of marking with a branding iron. “regulations concerning the branding, movement, and  Sale of cattle”

2. the promotion of a particular product or company by means of advertising and distinctive design. “the process of branding should be considered in Global terms”

Introducing a new process into manufacturing is always a challenge; let alone a process that dates back to the ancient Egyptians into a high tech manufacturing environment. The launch of Teknion Benebox presented marketing & manufacturing with a unique challenge. How can we subtly, uniquely and effectively brand our new modular wood system.

The solution became hot iron (literal) branding of our wood boxes. beautiful, tactical, and just so cool.