In Vedic Meditation - Veda meaning knowledge - our individuality gets rooted in a twice-a-day practice for 20 minutes where a systematic upgrade takes place. Adaptation energy that is achieved in this practice gives us an abundance of new capabilities and knowledge.
Like dyeing a cloth, individuality is built within your twice daily meditation practice. First you dip cloth in the dye, then you set it in the sun, then you dip it in the dye and then you set it in the sun. Again and again. The more you sit in your meditation, the richer the experience. Therefore, the more you dip the cloth in dye the deeper, richer and steadfast the color gets.
Our design process also became deeper and richer as a result of meditation. As we prepare for each collection launch, we spend hours in the product development and color selection process. First, we build a conceptual vision of what’s happening in the world around us, then we individually conceive and construct patterns. Lastly, we review everything as a wholistic collective to validate and verify our decisions.