A series of monthly events and activities related to the ten categories of the WELL Building Standard, the BeWell series considers how we can do better for ourselves and the world around us.
Below is a conversation with Heather Brunini and Annie Tudryn about how their BeWell series is shifting perspectives and priorities from simply customer engagement to customer and community enrichment with a focus on the tenets of wellness.
What is the BeWell Customer Series?
It’s a monthly series of activities that focus on the seven concepts of the WELL Building Standard: air, water, nourishment, light, fitness, comfort and mind.
What motivated you to put this program together?
It’s exactly that – it’s BeWell. The series is organized around the tenets of wellness, which I think Teknion has always been at the forefront of, but then you compound it with a global health pandemic, and it brings the concept of wellness into even sharper focus. So, when we started to plan our customer engagement for 2021, we asked ourselves, “What is our brand? How can we connect with our customers in a way that is authentic to who we are?” Our answer was to do what we naturally excel at, which is engaging our customers on an individual level, focusing on connection and being the best version of ourselves, which is not just crucial to sales but to our general health and wellbeing.